There Are Virtual Worlds More Loved Than Facebook, The King Of Social Networks Fails To Dominate The Metaverse
There are currently about 140 metaverses, each one different from the next. But, not all will continue to exist and be engaging. Sooner or later users will focus only on a few, as they did with social networks or search engines.
That’s why there’s a race to create the best Metaverse. Mark Zuckerberg was the first to take on this challenge (not because he was the first to create a virtual parallel world). However, it is struggling to attract users to its Horizon Worlds (that’s what Meta’s first product is called).
While there are more interesting metaverses, such as Decentraland, which offers a series of engaging games in which users can buy properties, build houses, and even develop businesses.
Other futuristic projects are High Fidelity and Sansar which promise a very rich and interactive social life among virtual users.
The competition is open and it is unknown who will be the winner. But with the growing demand for a “parallel world” in which to experience virtual realities, it is certain some of the Metaverses will prevail over the others. Some have expanded more than others.
HORIZON WORLDS A FACEBOOK METAVERSE
Facebook Horizon Worlds is one of the newer Metaverses that is attempting to keep up with other virtual realities.
– Meta first launched Horizons in August 2020 as an invite-only beta platform for virtual explorers.
– Since then, the Horizon app suite has expanded to include other platforms such as Horizon Venues for concert-goers and Horizon Workrooms for collaboration.
– Horizon’s original premise of providing a VR platform for creating virtual experiences is now carried forward by Horizon Worlds.
– In addition to being a creation platform, Horizon Worlds is also a shared space for multiplayer games, where users can play games created by others.
– To enter Horizon World you need to have a traditional, US, Canadian, or European Facebook profile connected to an avatar chosen by the user.
– You must own an Oculus Quest 2 headset.
– Within Meta Horizon Worlds, a creator is any user who uses the platform’s tools to develop original content.
– While regular users can navigate the world as-is, creators can discover more features using Build Mode.
– Creators are essentially VR world designers with some degree of technical expertise and will also own the intellectual property rights to the content they create.
THE HORIZON WORLD COIN AND THE CHALLENGE
Facebook’s Metaverse currency has been informally referred to as Zuck Bucks by the Meta staff.
The currency was tested within the company’s social app for its Quest VR headsets, Horizon Worlds.
It will be used to sell virtual items and objects in the Metaverse. Examples of such sales include VIP access to areas and items such as jewelry.
The currency and economy are part of a bid by Meta to move to a company that is heavily focused on the Metaverse.
However, this will be a different game than the one Mark played on social networks and who was the absolute master.
As far as the Metaverse is concerned, Zuckerberg is engaged in a race to death with other platforms that are trying to get users’ attention.
The reason is simple:
The metaverse market is expected to be worth $678 billion by 2030.
Being part of this new market means making big profits. Because whoever holds the market space in the Metaverse is the one who will make the most profits.
Let’s see what other stronger and more fashionable metaverses there are. I don’t think Mark Zuckerberg will ever be able to resume. In fact, they are native to Metaverse, he is native to a social network.
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THE METAVERSE THAT WORKS AND ATTRACTS CAPITAL AND USERS
Hip-hop star Snoop Dogg bought virtual land, and one fan paid $450,000 in December to buy land next to him on The Sandbox.
The Sandbox is one of the three-dimensional digital worlds that users currently like the most.
The Sandbox is a decentralized metaverse that allows users to create content, games, and applications by leveraging the opportunities on the blockchain.
Users can purchase land and parcel it out with the SAND cryptocurrency.
The founder of The Sandbox stated that “our goal is to make the Metaverse a real asset for investors”.
Roblox is a platform that allows users to create games and applications with a “user-friendly” programming language that is easy to learn.
Roblox has 1 billion registered users, and its pre-ipo (initial public offering) value has increased to $29.5 billion.
Another famous metaverse is Decentraland. Decentraland is a blockchain-based platform for building and exploring interactive 3D content.
Users can buy land and build their scenes. Here the native currency MANA is used to buy objects and virtual effects from other users.
All these Metaverses promise great success to investors.
In Roblox, for example, there is an entire headquarters made by Nike. It’s called Nikeland and promises access to exclusive content such as games, music, events, and even a virtual tour led by the CEO of Nike.
There is Vioma which offers users the possibility of discovering natural parks in VR mode and also booking hotels in augmented reality with experiences aimed at having fun.
In Roblox is the garden of Gucci, one of the most important fashion brands in the world. A place that allows users to buy the latest products from the Gucci collection.
So now we understand why Mark Zuckerberg will have a hard time recovering his position with the Facebook Metaverse, as other platforms are gaining more and more popularity.
In any case, it is interesting to note that the father of Facebook is trying to carve out a slice of the Metaverse market. He has already bought some companies that are well-positioned in this space.
Perhaps in the future, all these metaverses will be communicating, and one can switch from one to the other. Or maybe not.
The truth is, there cannot be thousands or hundreds of virtual worlds. We will not be able to inhabit them all. In the end, they are interesting (as with social networks) there are users (in this case the avatars of ourselves).
So the future of the Metaverse will largely depend on its users, those who inhabit it. Because if there is no community there can be no success. But that’s another story…
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