The New E-commerce Will Be In The Metaverse. Meta's War On Amazon And Ebay Has Begun
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- Tiziano BaldiGalleni
- October 25, 2022
- 12:07 pm
An advertising model, for social media, is no longer enough. Nick Clegg, Meta’s President for global affairs, said without room for interpretation that “the Meta Metaverse will monetize through e-Commerce.“
Clegg has in fact announced that in the next few months new e-commerce will be available within the Metaverse, a decentralized operating system built on blockchain that offers the possibility of generating and enjoying content in augmented and virtual reality.
New stores in the virtual world will not have to pay any fees, unlike those that already populate Facebook and Instagram.
They will have access to state-of-the-art technology for creating immersive and engaging virtual showcases.
For traditional social networks, it will be increasingly difficult to keep their users, especially those who have a business to carry on, and the transition to the Metaverse will only be a matter of time.
FIGHT AGAINST AMAZON AND EBAY
There will not only be competition from social networks, or from e-commerce platforms par excellence.
In fact, Meta will be able to create real alternatives to Amazon and eBay, two giants who have made the network their territorial conquests.
The new online stores will have to contend with a gigantic range of products already available in the stores of the two multinationals, but they will have a significant advantage: the possibility of integrating augmented reality into their user experience.
For Metaversians it will be possible to try on a new pair of shoes before buying them or to see how a sofa fits into your living room.
Clegg also anticipates that Meta itself will pay incentives to all those who open a shop on its Metaverse, stimulating the growth of the ecosystem and encouraging the development of new commercial realities.
CURRENT AND FUTURE GOALS
Clegg also anticipated that the company is working on a top-secret project for the creation of “a totally new monetary system in the Metaverse.”
At the moment no further information has been provided on the subject, but it is clear that it will be a tool that will allow users to exchange goods and services within the Metaverse quickly, easily, and effectively.
The goal is to make the Metaverso an increasingly welcoming and livable place, able to offer all users a totally new and engaging shopping experience.
All this continues to confirm that Facebook is really serious about the Metaverse and is convinced that the economy of the future will be there. It has been on the web for over 30 years. Its social media has been mastered over the last 10 years.
This is confirmed by the new optical viewer, Meta Quest Pro. The optical viewer allows Metaverse users to live augmented and virtual experiences through mixed reality. A mix between the real world and the digital one.
Quest Pro allows users to enjoy augmented reality in a more engaging and effective way than traditional optical viewers, thanks to the latest generation technology integrated into the device.
The optical viewer is equipped with two high-resolution displays, one for the right eye and one for the left, with a field of view of about 100 degrees.
The device is equipped with two high-resolution cameras, capable of capturing 360-degree images and videos, and an advanced audio system that allows users to enjoy augmented and virtual reality in an engaging and realistic way.
Meta Quest Pro will allow Meta users to live increasingly realistic augmented and virtual experiences, thanks to the latest generation technology integrated into the device.
The optical viewer will soon be available on the market and will represent a fundamental tool for accessing the Metaverse and its rich offer of services and applications.
THE METAVERSES OFFERS NEW OPPORTUNITIES FOR THOSE WHO SELL PRODUCTS AND SERVICES
The online stores that will open their doors on the Metaverse will have a potentially limited catchment area at the beginning. It will be unlimited afterward and offer a totally new shopping experience and engaging.
In the beginning, there will be an advantage for those who arrive first. Offering low costs, the possibility of learning before others, and placing themselves in the best points of the Metaverse.
Opening an ecommerce in the Metaverse means being among the pioneers of a new world.
The online stores that will open their doors on the Metaverse will have a potentially unlimited catchment area, able to offer a totally new and engaging shopping experience.
Those who decide to open an ecommerce in the Metaverse will also have the opportunity to earn rewards in MetaCredits, the official currency of the Metaverse.
MetaCredits will be awarded to users based on the quality and quantity of content created and shared on the Metaverse. Metacredits can be used to purchase products and services within the Metaverse itself.
As happened with the arrival of online and the web. Physical stores were able to have an additional showcase of the world in the form of a website.
The same advantages are offered by opening an ecommerce in the Metaverse: shopkeepers will have an extra showcase on the world, which will help them expand their business and reach new customers.
For those who think of opening an ecommerce in the Metaverse, it will be important to carefully choose their reference marketplace. This is a crucial decision, which can make the difference between the success and failure of the business.
THE ARRIVAL OF UNSEEN SERVICES
The arrival of the Metaverse on the digital scene will open the door to new and fascinating services never seen before.
Not only will it be possible to buy and sell products and services within the Metaverse, but it will also be possible to take advantage of augmented reality technology to offer totally new and exciting experiences to users.
For example, online stores will be able to design virtual tours of their products, so that users can see and touch them as if they were in reality.
In addition, stores will be able to use augmented reality technology to offer personalized discounts and promotions to users, based on their preferences and shopping habits.
It will be possible to take advantage of the Metaverse to organize events and online meetings, in order to involve users in totally new and exciting marketing and branding activities.
Without a doubt, the arrival of the Metaverse on the digital scene will open the doors to a world of unprecedented possibilities, which can be exploited by anyone who decides to open an ecommerce on the Metaverse.
OPENING AN E-COMMERCE ON THE METAVERSE WILL NOT EASY
Opening an ecommerce on the Metaverse will not be as simple as opening it on other marketplaces. The challenge will be to create a virtual showcase that is able to attract the attention of users and convince them to make a purchase.
It will be important to carefully choose your reference marketplace. As mentioned, the decision can make the difference between the success and failure of the business.
Anyone who decides to open an ecommerce on the Metaverse must be aware that it is an unexplored territory, which could hold some surprises.
For this, it will be important to rely on experienced professionals in the sector, so that you can count on constant and reliable support.
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