The First Metaverse Association Is Developing, Like The Sandbox And It Will Be Another Competitor Of Meta


The First Metaverse Association Is Developing, Like The Sandbox And It Will Be Another Competitor Of Meta


The First Metaverse Association Is Developing, Like The Sandbox And It Will Be Another Competitor Of  Meta

That direction this would take was very obvious: it was enough to look at what happened first with search engines, and then with social networks. To date, they all use one search engine in particular, a few others, and about 4 or 5 social networks. Certainly not the dozens that exist in the Metaverse to date.


Here is the absolute novelty unveiled at the Lisbon 2022 Web Summit.


This was explained by the co-founder of Sandbox (Sebastian Borget) explaining the birth of an association of Metaverse entrepreneurs who will work to create a single virtual space between them.


The initiative starts from the need to “unite the Metaverses” in a single space, so as not to fragment the immense amount of energy and human resources that are within the Net.




– The association is called OMA3.


– The Association was born in Zurich and includes among its main members some of the biggest and most innovative names in the sector


– There are Animoca Brands, Alien Worlds, Dapper Labs, MetaMetaverse, SPACE Metaverse, SuperWorld, The Sandbox, Upland, Voxels, Unstoppable Domains, and Wivity.




Sebastian Borget explained it in Lisbon:


“An association was born to create an inclusive Metaverse, it’s called OMA3, to create technical standards within the Metaverse, to date the Metaverse is still very fragmented, with several projects different, and we had the idea of giving voice to users by uniting more realities capable of having a single voice, together we are stronger.”


“Inside the Open Metaverse, digital assets move freely between the OMA3 virtual worlds, enjoying greater security and better traceability of assets between the various worlds.”


“By creating shared standards, users can bring their digital objects from one metaverse to another, creating a universe of interconnected virtual worlds that privilege the ‘user experience and ownership with respect to the platform domain and any complaints.”



The advantage of this unification will be to standardize protocols, APIs, and development tools, in order to allow users to move freely between the different virtual worlds, with the certainty that their data and content will be accessible on each platform.


In practice, this will be a pass for the entire Metaverse.




The initiative aims to create a Metaverse that is composed of two parts: one public and one private.


The first will consist of all the OMA3 virtual worlds, while the second part will be reserved for companies and organizations that decide to use the Metaverse for their commercial activities.


In this way, “private islands” will be created within the Metaverse, which will allow companies to exploit all the advantages of the blockchain for their activities.




They are divided into 4 organized and divided groups:


– The first group deals with the transfer of assets (NFT, identity, accounts) between different metaverse (creating transfer standards that require different technologies.)


– The second group deals with portals and mapping, trying to develop solutions that allow the creation of round-trip portals to move between worlds


– The third group will be of a legal nature and will deal with data protection, the GDPR, and more general issues of the regulatory nature of the environments.


– The fourth group will relate to the ecosystem in general, responsible for the relationship between the partners and all the issues of a relational nature


The Lisbon conference was also attended by Sarojini McKenna, CEO, and Co-founder of Dacoco.
And he added these words:


“We are trying to define together a new category, a new technology, and users are experimenting with a new way of interacting with the internet and other users within the metaverse.


“I think it will be interesting for users to test this new way of interacting with content where users will be co-owners and entrepreneurs. Users are reacting very well by creating their own assets, and games, we have tried this too and the mix between identity and content is a winning model.”





If this project were to take shape it would be another setback for Meta.


In fact, if there is a portal to move freely between the Metaverses. Facebook will have to abandon its domain project on the Metaverse and users will be able to choose which metaverse they prefer, without being “forced” to that of Facebook.


This project risks undermining the dominant position that Facebook is trying to conquer.


Mark Zuckerberg will certainly not bow to joining this group of virtual world entrepreneurs.


Accustomed to social media dominating and buying all competitors, first Whatsapp and then Instagram, he will not want to come to terms.


But if it doesn’t, it will be problematic.


If Facebook wants to continue to be a hero in this new world, it will have to revise its strategy.


But at the moment it doesn’t seem willing to do that.


Zuckerberg is too tied to his business model of collecting data and then monetizing it with advertisers.


This project aims at a different business model, in which users are the heros and are not exploited to make a profit.


It is no coincidence that the headquarters of this new association is in Brussels, the European capital of privacy.


If there is one place in the world that can put Facebook in a world of hurt, it is the European capital.


Where the privacy rules are strict and do not bend to anyone. The same for taxes, antitrust, and monopoly.


If there is a portal that connects all the Metaverses, Facebook will no longer be able to control the Metaverse.


Something similar has happened in the automotive sector.


For years, European carmakers have been fighting against American and Japanese carmakers.


They were in trouble because the costs of production were high and the quality was not always up to par.


Then came electric cars, and old car makers were afraid of being wiped out by new carmakers like Tesla and Lucid Air.


FCA was born first and then Stellantis: one of the largest automotive giants in the world.


With the aim of competing with the new realities of the sector. So far it’s going well.


But it won’t be easy. Because now car manufacturers are lagging behind new technologies and will have to invest a lot to make up for lost ground.


Especially if they want to continue to be competitive in the industry.


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Tiziano BaldiGalleni
Journalist, and social media manager. My passions are writing, playing football, and informing myself about current affairs and the economy. I love and invest concentrated and I love new innovations.