The Most Famous Car In Europe Creates "A Magical Experience" With The First Interactive Shop
Another significant entry into the virtual world relates to the car sector. It is Fiat of the Stellantis group, the largest automobile company.
Here’s what’s happening – in the Metaverse – similar to those tourist resorts (even small ones) that have become chic, VIP, and dedicated to luxury.
To decree, their definitive fame (like Sant Tropez in Europe for example) was the arrival of clothing stores of the most famous luxury brands, as well as the opening of starred restaurants.
We are seeing the same process in 3D reality. The interest of the most important companies in the world represents the approval of this reality. As an essential reality in which to be present.
This is how even luxury fashion brands have decided to enter the virtual world. A strong choice motivated by an international strategy aimed at offering futuristic services to millions of potential buyers.
Other realities such as Moncler, LVMH, and Fendi have already entered this virtual world. Now it is Fiat Stellantis’ turn to do the same, following Nissan.
With an online experience that allows all car enthusiasts to choose their next car from the comfort of their homes.
Thanks to 3D technology, customers can choose the best version and personalize vehicles to measure. All this with a rich selection of options, from LED lights to customized paintwork, including wheel hoops.
An alternative shopping experience with many solutions that satisfy the most diverse tastes. The new Fiat virtual section also offers interactive possibilities such as 3D test drives. Here you can take control of the car and see how it responds.
This is an innovative step forward that will allow the Fiat Stellantis to raise the bar of the purchasing experience and win over more and more enthusiasts.
A way to offer an excellent service to those who are interested in purchasing the group’s cars but have not yet made a definitive decision.
FIRST INTERACTIVE SHOP: FIAT METAVERSE STORE
A summary history of Fiat. It was founded by the Italian Agnelli family. The acronym is Fabbrica Italiana Automobili Torino. The brand was born in July 1899.
Among the most famous recent models is the Fiat 500, launched in 2007 and which took up the first sixteenth century built in the fifties. In 2012 the Fiat 500L arrived, a larger car for families, and in 2014 the Fiat 500X and Fiat 124 Spider came out.
It is one of the longest-lived and most important car manufacturers in the world. Today, it is part of Stellantis: a company that has united several vehicle manufacturers including Chrysler, Peugeot, Opel, and Citroen.
Today, Fiat has decided to take a step forward, following the trend and once again becoming a trailblazer for other automotive brands.
– It will be an interactive showroom that will offer an end-to-end sales experience in the Metaverse, revolutionizing the brand’s entire customer experience.
– Developed in collaboration with Touchcast and Microsoft, who designed this experience specifically for the brand,
– The digital store is also implemented by Fiat’s Product Genius, a person (in the flesh) who answers any customer question in real-time from Monday to Friday from 900 to 2000 and Saturday from 1000 to 1800.
How does it work?
– Touchcast’s Metaverse-as-a-Service platform, built on the Microsoft Cloud, provides customers with access to the metaverse without the need for virtual reality headsets, avatars, or specialized hardware
– Instantly transports the customer “in” Fiat.
– Once inside, the Product Genius will “welcome” the customer and with the Product Genius will be able to explore the car with a wide 360-degree view, learn about its technology, and ask questions about electric mobility, charging methods, and the content of Nuova 500.
– The customer can decide to go to the nearest dealership for a test drive (here we told you about the success of the Fiat 500e.)
WHY JUMP INTO 3D
It may seem obvious, but it is also fair to answer why Fiat has decided to embark on the path into cyberspace.
This was explained by Olivier Francois, CEO of the brand and Global CMO of Stellantis:
“At Fiat, we are once again at the forefront of offering our customers an innovative and stress-free brand experience. The Fiat Metaverse Store is the first of its kind in the automotive sector. It’s a magical experience: an immersive journey, guided by a man, into the world of Fiat.”
“In short, it is our way of making our customer experience personalized, thanks to the interaction with a person, and even easier, in line with our social mission to satisfy the current need for simplifying people’s lives.”
“For the first time, our customers will be able to explore and buy the New 500 La Prima by Bocelli from the comfort of their home, thanks to a human-assisted, instantaneous, realistic, and stress-free process,” underlined CEO Francois.
OTHER CAR MANUFACTURERS INTERESTED IN THE METAVERSE
Nissan recently did something similar to what we just read about Fiat.
The Japanese automaker has launched a marketing campaign in the form of a game, which allows consumers to explore some of its models in 3D.
Among the other car manufacturers that have embarked on the path of the Metaverse, we find Hyundai and Volkswagen, both involved in innovative projects based on virtual reality and 5G technologies.
Both showrooms use artificial intelligence and augmented reality to offer shoppers a futuristic and personalized shopping experience.
Why is the automotive sector among the first to take its first steps in the Metaverse compared to other industrial sectors?
According to research conducted by some digital agencies, companies that are part of the automotive sector have started using the Metaverse as a marketing tool because they perceive the importance of offering consumers an easier and more efficient way to buy cars.
It also allows people to have greater access to information about the car, without necessarily having to go to the dealership and visit the showroom.
Finally, their metaverse’s underlying technology allows you to create a 360-degree experience that cannot be replicated with other digital tools.
This means that consumers can experience first-hand what it’s like to buy a Fiat without leaving their homes.
For this reason, today’s automakers and dealerships are looking for the best technology to deliver personalized virtual experiences for multiple customers simultaneously.
In conclusion, the introduction of the Metaverse in the automotive sector represents a new marketing model and an innovative way for consumers to explore cars before buying.
It offers them greater access to information and the possibility of experiencing the Fiat experience first-hand without leaving home.
An opportunity that should not be underestimated and which we are sure will offer great results. In 2021, 1,000 customers around the world will already be using Metaverse technology to explore, buy, and enjoy their Fiats.
There’s no denying: it’s time to go beyond the classic four wheels and get on board a new era in the automotive sector!
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