Here Are The Biggest Companies Present In The Roblox Metaverse
It is the virtual world that is the most successful in the Metaverse. Roblox metaverse is an interactive virtual world allowing players to participate in multiplayer experiences, create content, and connect with people around the world.
It’s a safe environment where players can explore, play, and build together.
There are also content creation options, so you can build your own custom stories and environments.
Users can purchase “Robux” virtual currency with real money to obtain a variety of custom items that are useful in the game.
It also offers a chance to participate in a huge range of activities, create unique content, and connect with other players from all over the world.
Furthermore, it also allows users to earn real money by purchasing virtual “Robux” to use in purchasing custom items
Having said all this, the most important thing is that really important companies have already placed their flag within this virtual environment.
AMONG THE MOST RECENT GUESTS OF THE ROBLOX METAVERSE IS WALMART
At the end of 2022, Walmart made its official entry into the Metaverse in response to changes in purchasing habits. It is trying new strategies for engaging and approaching consumers.
It has launched two new immersive experiences in the Roblox metaverse mega-platform.
They are called Walmart Land and Walmart’s Universe of Play.
– The experiential spaces offer unique interactive content and entertainment for customers, bringing the best of Walmart’s “islands” to life in a virtual world.
– “Walmart Land – explained the American large-scale retail giant – will bring the best fashion, style, beauty, and entertainment items directly to the global Roblox community of over 52 million daily users”.
– Walmart’s Universe of Play is a virtual space dedicated to relaxation and entertainment,” to fulfill those wish lists for real vacations”.
NIKELAND A CITY DEDICATED TO SPORTS AND ITS FAMOUS CLOTHING BRAND
Nike has also decided to open its own virtual city within the Roblox metaverse.
It’s called Nikeland. It offers players an interactive world in which to work, explore, create art, and dress up avatars inspired by the sports brand.
Players can choose between single-player or multiplayer modes to explore the stories unfolding in virtual Nikeland together.
There is even a basketball tournament, with eight teams competing for the virtual title.
There are also games to choose from, such as the “Pick Up and Play” mode and an Experimental Area where you can upload your own digital creations.
Nikeland will also offer a wide range of Nike sportswear for virtual players, which can be purchased on the Roblox online store.
In this way, the platform makes one of the largest virtual places in the world available to large companies, in which to connect and interact with their consumers.
GUCCI GARDEN, FOR FASHION SHOWS
Even the famous fashion house Gucci has decided to enter the Roblox metaverse.
The virtual space is called Gucci Garden. It will offer players fashion shows, immersive experiences, and unique artistic content created by great designers such as Alessandro Michele who was the last top stylist of the Italian fashion house and left a few months ago.
In addition, users have access to many clothing items from the latest collections, including iconic bags, shoes, and dresses.
They will also be able to discover interactive content such as virtual art and an art gallery dedicated to fashion.
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BURBERRY’S HANDBAG COLLECTION LAUNCHED IN ROBLOX
Last summer a collection of 5 virtual purses that were available one at a time for 24 hours, from July 11 to 15, 2022, at the price of 800 Robux, the equivalent of about 10 dollars each.
Each purse was accompanied by its own “emote,” a unique action that avatars can perform, such as levitating or dancing.
Rachel Waller, vice president of Channel Innovation at Burberry explained,
“We are thrilled to partner with Roblox to share a collection of virtual bags and bring our iconic Lola bag to life in a whole new creative way. Expressing our digital personalities is a fascinating concept and we know it is increasingly important to our customers”.
“Roblox is a platform built on the pillars of imagination, community, and creativity, which are central to our brand, and we are delighted to bring our virtual products to this community”.
MORE FASHION WITH HERMES
Roblox’s commitment to fashion has grown even stronger with a new collaboration between the company and the famous French brand Hermes.
The collection, called “Hermes in the Metaverse”, was launched in the spring of 2022, together with a series of special events and in-game entertainment activities.
Fans were able to purchase design-inspired virtual products, such as bags, shoes, and accessories. The lucky ones could even meet the designer Jean-Claude Ellena in a series of virtual events organized by Hermes and Roblox.
The launch of the collection was accompanied by a digital advertising campaign that also involves the Canadian brand Ketnipz, creator of retro-style cartoons popular among young people.
The campaign was broadcast on major social networks such as Instagram, YouTube, and TikTok.
The Roblox metaverse has become one of the main meeting points for large companies that want to stay in touch with their consumers.
I have mentioned only the most significant ones, but there are many more.
With immersive experiences like games, tournaments, fashion shows, and access to creative and unique virtual products, Roblox offers a rich and fun shopping experience for all users.
The collaborations between Nikeland, Gucci Garden, Burberry, and Hermes are just some of the many examples that demonstrate how fashion has entered the Roblox metaverse.
This is only the beginning. With a steady stream of new collaborations, the future of digital fashion looks promising.
Another sector that was immediately attracted to the Roblox Meraverse was cars.
Indeed, Roblox has started a partnership with the biggest car manufacturers in the world, such as BMW, Mercedes-Benz and Kia.
Users have the option to purchase highly realistic virtual vehicles in four-wheel or single-seater racing versions.
You can compete with your friends online through realistic racing circuits created by the users themselves. You can also share photos and videos of your cars on your Roblox profile.
Roblox is emerging as the ultimate virtual ecosystem. Fashion, autos and many other industries are starting to discover the platform and adopt it rapidly.
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