You Can Choose A New Car In The Metaverse At The First 3d Dealership
Your avatar you can get in the car, choose the trim, and the color, hear the sound of the horn, and experience the first emotions close to the virtual version of the vehicle you like and want to buy.
This can be done at the new dealership that Nissan has just opened in the Metaverse.
It has decided to take advantage of the technological trend by opening another outlet for its sales in virtual reality.
The Metaverse is a virtual space made up of tens of terabytes of content.
Visits, experiences, and discoveries are all possible for users who choose to immerse themselves in this digital universe through their avatars.
To fully experience it, you need viewers to really immerse yourself 100% in this world and in the Nissan dealership. But let’s understand how it works.
THE FIRST JAPANESE CAR MANUFACTURER IN 3D REALITY
There are several car companies that see the Metaverse as a way to conquer a different, younger, and more dynamic public.
Ford has created 3D car simulations that allow customers to test drive the latest models and participate in digital events.
Porsche, on the other hand, offers a virtual dealership with guided tours of the showrooms and production workshops.
– Nissan is one of them, so it has decided to create its own virtual space within Web3 on the Decentraland platform, developed on blockchain.
– In the metaspace, called e-Power Experience by Nissan, users, through their digital avatar, can go to the (virtual) dealership and discover the latest technologies of the new electrified range and the e-POWER powertrain.
– Obviously, users will also be able to interact with the people present inside the structure and access the Shop@home.
– The latter is a digital platform where it is possible to configure the car, discover all the different ways to purchase online, learn about offers or calculate the value of your vehicle to be traded in.
– Everyone who enters the Metaverse will also have the chance to enter a contest to win a 24-hour test drive aboard the Qashqai e-Power.
– To enter Decentraland, you must have a Metamask wallet to register.
CAR AND METAVERSE, A COMBINATION THAT GOES
The Metaverse is a great opportunity for automotive companies. Those that have the potential offered by Web 3.0 are endless. Driving simulators, virtual customer support, customized configurations, test drives in augmented reality, and even new sales models.
Automakers have realized that a presence in the Metaverse is critical to attracting other users online.
Nissan has done just that, taking advantage of blockchain technology to create a digital showcase to offer all enthusiasts their innovations.
We will no longer find people reading the car magazine while in line at the doctor’s or accountant.
The views on YouTube relating to car test drives will also be much fewer.
There is one experience that will be above the rest, and that is the Metaverse.
List of major advantages:
– A normal showroom – Interaction with the car in 3D – Possibility to discover the technological innovations proposed by Nissan and others
– Configure and purchase online through the platform – Participate in competitions to win 24-hour test drives on board a Qashqai
– Virtual support to buyers – Test Drive in augmented reality.
WILL COMPANIES’ WEBSITES SITES AND SOCIAL PAGES DIE?
Absolutely not. Virtual platforms offer greater interaction and engagement from the prospect, but they will never replace the physical presence in the real world or the digital channels that companies already have in use.
Internet sites remain indispensable for providing detailed information on products and services, just as social pages are essential for reaching new target audiences and sharing valuable content.
The Metaverse represents an opportunity not to be missed by automotive companies. It offers the possibility of reaching a younger audience through advanced digital tools that go far beyond the classic websites and social channels.
Car manufacturers and all other businesses can take advantage of all the tools available on Web3 to provide their customers with a unique shopping experience.
NOT JUST CAR SALES
The automaker intends to create works of art, texts, and downloadable multimedia material depicting its cars, SUVs, trucks, and vans, all authenticated by Nft.
In fact, the company has revealed that it also intends to create “downloadable virtual goods”, i.e. “computer programs” of parts and accessories for vehicles and clothing.
All of this is for use in “online virtual worlds”, including online trade shows conducted in virtual reality and augmented reality.
There are also plans to build a marketplace to trade:
– “Third-party digital works of art” through a website, as well as “online retail store services with non-fungible tokens (NFTs) and digital collectibles.”
Ford joins not only Nissan but also Toyota and Hyundai who have announced plans to expand into the virtual nascent sector.
While luxury car manufacturers such as Bentley and Lamborghini have decided to step in with lead feet and start with the launch of NFT collections.
THE ACTIVITIES WILL BECOME COMPETITIVE AT 360°
The competition in the automotive field extends to a new form of sales and distribution, where lesser-known brands can make a leap in quality thanks to the opportunities offered by the Metaverse.
Maybe they will be major heroes of video games, thanks to virtual dealerships where you can buy vehicle models.
It is no longer just a matter of brand, but the experience offered to the customer is also starting to be important.
Here is precisely the experience that will make the difference in the Metaverse.
The hardware that will be developed will make a difference.
What kind of hardware exists and can be invented?
Hardware platforms for the Metaverse can be developed as virtual reality headsets, motion controllers, heads-up displays, and other devices that will allow consumers to navigate the Metaverse.
Skin for artificial touch is one of the most innovative human interface systems. It is a wearable device that reproduces the real tactile sensation on any surface, such as wood, metal, or plastic material. Thus it is possible to feel the vibrations of the engine or the contact with a vehicle through the use of virtual data in real time.
At the moment there are only prototypes of artificial skins, nothing commercialized and functional.
It was just to make you understand when there is still something to be done outside the Metaverse to experience virtual reality something that will really come close to the reality of the real world.
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