Disney Cartoons Will Animate The Metaverse. Here Is The Futuristic Project Of The Mother Of Donald Duck, Dumbo And Cinderella
Soon we will be able to be the star of a Disney cartoon. It will not be the usual animation on TV, but an immersion in the metaverse of the most famous animated story company in the world.
Disney really intends to create its own virtual world with all its famous character icons of television.
This company is unstoppable: it has reached 118.1 million subscribers, in line with the expectations of the company which has set the goal of reaching 230-260 million by 2024. The Metaverse will help it in this goal.
Total revenue for the recent quarter was $18.53 billion, slightly below expectations. Disney’s full-year 2021 revenue was $67.4 billion, up 3% from 2020.
But how does the metaverse work? The metaverse will be an interconnected virtual universe in which users will be able to live and enjoy immersive experiences, thanks to augmented reality.
Disney fans will be able to meet their favorite characters, dress them up, talk to them, and play with them. There will also be original content produced by celebrities, artists, and influencers connected to Disney.
In this virtual world, it will be possible to buy items and build your own version of the metaverse. It will be an online simulation that will allow for new experiences, including journeys through the history of the parent company and through its classic films.
Disney has already announced an agreement with Snap Inc., and as a result, users will be able to experience their creations directly on Snapchat. Additionally, Disney is working with Ubisoft to develop content and virtual worlds that can be enjoyed by users of all ages.
DISNEY IN THE METAVERSE
Chief Executive Officer Bob Chapek recently explained that:
“The initiatives we have carried out to date are merely a prologue to the moment in which we will be able to connect the physical and digital worlds even more closely, making possible a storytelling without borders within our Disney Metaverse”.
The project described so far suggests a technological leap into virtual reality by the Californian entertainment multinational.
“My vision is to use Disney+ as a platform for the Metaverse – Chapek specified – The project is to use digital and physical components on a ‘three-dimensional canvas’ on which the storytellers will be able to draw, in order to create experiences that are usually only found in amusement parks, films or books: all this can be combined without limits , boundaries or constraints. Our creatives are already waiting to enter the metaverse.”.
At a business level, the horizons that could open up are many, almost a century after the first cartoon with synchronized sound, Steamboat Willie (1928).
“We aspire to create unparalleled opportunities for consumers to experience everything Disney has to offer, from products to platforms, wherever they are,” Chapek added.
“As we look to this next frontier, and given the unique combination of our brands, franchises, physical and digital experiences, and global reach, we see the limitless potential that excites us more than ever as we approach The Walt Disney Company’s next centennial,” which will take place in 2023.
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THE DISNEY STORY CONTINUES…
This goal is just another piece in the success story of Disney which with the Metaverse has undertaken a new challenge, bringing its productions to a totally innovative and immersive level.
This production company was born in 1923 in Hollywood when the American film industry was experiencing a period of great growth. Walt Disney and his brother Roy then decided to found the company with the family name, creating an empire that made the parent company recognized all over the world.
After the first animated films such as “Snow White and the Seven Dwarfs” (1937), Disney became increasingly popular in the 1950s thanks to TV series such as “Zorro” and “Fantastic Four”.
In the 1990s Disney achieved a new level of success thanks to animated films such as “The Little Mermaid” (1989) and “Aladdin” (1992), but also innovative television products such as the American satellite station ABC.
Over time, Disney also acquired the streaming platforms Hulu and ESPN, thus offering its content to a growing global audience.
Today, Disney is recognized as one of the leading entertainment companies in the world. With the introduction of the Metaverse, the Californian multinational is now proving that it knows how to innovate once again and is able to offer exciting opportunities for its fans around the world.
WHAT IS THE METAVERSE?
Currently among the most popular virtual worlds are The Sandbox, Roblox, Decentraland, and Horizon Worlds.
Each of these has its own peculiarities and its own currency to be used inside, and an economy, avatar, and scenography.
But the Metaverse has an added and unprecedented value compared to the virtual world. The virtual world could simply be that of a video game, nothing more.
The Metaverse, on the other hand, enjoys an essential contribution from those who live and populate it, because what the users themselves co-create in the Metaverse makes the metaverse itself something original.
Similar to users on social networks. If they weren’t there to produce content, social networks would be an empty and useless containers.
In this sense, the Metaverse is a social platform, instead of posting on Twitter or Instagram, one can share interactive experiences in the virtual universe.
The user can also become the creator of his own world: the only limits to the imagination of the design phase and what to create since everything will be feasible thanks to increasingly sophisticated technologies such as Augmented Reality, Virtual Reality, and Artificial Intelligence.
Non-fungible token (NFT) technology is a new form of digital currency that allows users to purchase and trade existing digital goods uniquely within the Metaverse.
These unique forms of digital currencies can be used by consumers to purchase things like lots, virtual land, and buildings in the Metaverse. This system allows anyone to become the owner of their own portion of “land” and use it to create their own virtual world, which they can then visit and explore.
Finally, thanks to this technology it is possible to buy and sell digital goods between different users: for example, you can buy a digital work of art created by an artist in the Metaverse.
The NFT token system also allows for the creation of interconnected social networking networks within the metaverse itself. In this way, users can create a virtual market for goods and services, laying the foundations for the economy of the future.
In summary, the Metaverse is transforming into a global space that offers everyone the opportunity to expand their horizons and enjoy immersive experiences. Thanks to its innovative potential, it is destined to become much more than a video game: it will in fact be a parallel world where finite opportunities will be tested.
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