You Can Buy A House, Do Business And Create A Second Eternal Life The Future Of The Web Is In The Metaverse
What is the Metaverse really? Have you ever heard of this term? Do you really think it’s a matter that doesn’t interest you and doesn’t affect you? If you think so, you are probably wrong. Those who thought that the internet, first, then social networks later, weren’t so imprinted on our lives and our society after all. Wrong.
In this article, I will explain to you what the Metaverse is, and what happens in this parallel world which is nothing more than a virtual reality. Where you immerse yourself as if it were a three-dimensional video game and which you can see and hear with the viewers placed in front of it to the eyes and forehead.
I will also explain to you why it will be a small digital and technological revolution, and why many very important brands such as Gucci, Fendi, Nissan, Fiat, Nike, and Adidas, and even show business personalities or musicians such as Snoop Dogg, have already spent huge sums there and what did they buy.
WHAT IS THE METAVERSE?
The Metaverse is a virtual reality where you can interact and participate in events, play games, buy items, create your own or even develop applications and explore parallel worlds.
It is a digital world that is constantly evolving and growing thanks to the developers, designers, programmers, and creatives who work there every day.
The Metaverse is currently accessible via virtual reality headsets (similar to those used for video games) but there are those who predict a future of direct access without the need for any headset.
Why does it have such a strange name? Where does this name, Metaverse, come from?
The name is a mix between the word “meta” which means beyond and “universe”. It symbolically indicates that the Metaverse is beyond the real universe we are used to living and exploring.
The word actually originated in a novel: Snow Crash, written by Neal Stephenson in 1992, where a group of hackers and programmers build a virtual universe in which characters can navigate and interact.
But Neal never thought that his science fiction novel would give his name to a 3D reality in which companies like Meta are investing billions of dollars.
WHY IS THE METAVERSE THE FUTURE?
The Metaverse is important because it brings with it many innovations that could revolutionize business, entertainment, and communication.
Thanks to the Metaverse, it is possible for companies to create unprecedented visual marketing experiences and reach new market segments.
People will also be able to play games and participate in virtual events such as concerts or sporting events that would otherwise not be accessible to those unable to travel.
Furthermore, the Metaverse is expected to become a viable alternative to remote work where people will be able to interact with colleagues and clients in a virtual but real way.
Another important area that is believed to benefit greatly from the Metaverse is education, where pupils and students will be able to participate in truly engaging and experiential training courses.
HOW ARE BRANDS AND COMPANIES USING THE METAVERSE?
Although the Metaverse is still in its infancy, many brands are already starting to invest in the Metaverse and take advantage of its possibilities.
One of the biggest companies that have bet on the Metaverse is Gucci which has created an online store where users can buy their products with an unprecedented virtual shopping experience.
Nissan, Fiat, and Adidas have followed in Gucci’s footsteps by creating real three-dimensional showrooms where users can explore their products and buy them.
Think that Nike has created Nikeland inside a Metaverse, a small sports village where users can buy their products and participate in exclusive events.
At the moment, however, there are multiple Metaverses. A bit like there are multiple social networks and everyone could create their own from scratch.
There are about thirty of them, There are six to eight well-known metaverses at the moment.
Among these are:
– Dream Space
They are some of the best-known, developed by companies that are each different from each other.
All of these Metaverses differ in purpose, setting, and features offered. Each of them can be customized by its users in order to create the desired experience.
In summary, the Metaverse is a digital reality that is growing exponentially and promises huge opportunities in the fields of entertainment, business, and education. Both companies and individuals will be able to greatly benefit from this new reality.
The future of the Metaverse is still difficult to predict, but it will certainly be a virtual world where everyone will be able to explore their creativity and carry forward projects and ideas that were previously impossible.
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CREATING AN AVATAR INSIDE THE METAVERSE
Once you enter the Metaverse, you need to create an avatar, which will become your digital identity within it.
This character will set the style and appearance of our virtual presence and decide what to do. You can participate in activities organized by other users or you can undertake new experiences with people from all over the world in multiplayer mode.
Thanks to this, it is possible to exploit the potential of augmented and virtual reality tools, build buildings and interact with other people in a way that seems very real.
The Metaverse can be thought of as a global platform for creative sharing, where anyone can create content and share it with the whole world.
LANDS: WHAT THEY ARE AND HOW MUCH THEY COST
You can enter the Metaverse either as a user or as the owner of a virtual land, on which you can then build a house or a digital palace, or directly buy a palace already designed in the Metaverse.
If you are a company and you want to start creating and sharing content within a Metaverse, you must first buy units called “Land”.
You can buy land, which is a parcel of land, even if you decide to invest the money as you would real estate.
Lands are packages that require the purchase of a certain amount of virtual land, accessible only by those who purchase the package. It is a bit like renting or buying an actual piece of land.
The cost of Land varies according to the type and desired size. It goes from a few thousand euros to some spaces or whole islands worth millions of dollars, like the one bought by the Paris Saint Germant player Marco Verratti.
Lands can also be used to create innovative services within the Metaverse, such as a virtual store, a digital school, or even shopping malls where users can buy products at a good price.
Ultimately, the Metaverse has all the potential to become a content, entertainment, and business platform and is set to grow even more in the coming years. So it’s worth starting to explore!
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